Cultural impacts on Consumer Behavior, Intellectually.

What is culture?

This is the most intriguing question that can’t be just answered very easily. I was wondering how to define this complex word. That is when the most beautiful thing happened, an incident which I would remember all my life. I was walking along the path when I was struck by a ball. I fell down and was lying on the ground. I was very angry and got up on my feet to scold the one who recklessly threw the ball. As I was searching for the kid, I found him. I scolded him for his mischievous activity, but he kept quite. After some time, the kid explained. His explanation made me cry!

This young boy saved my life! As I was on the phone and talking, I did not notice that a hole had been dug for maintenance and I did not notice it. If the ball had not struck, then I would have fallen into the hall. I considered myself a cultured responsible person, and my culture made me shout at him. Then what would you term the boy’s culture? In any scenario, it is wrong to hurt someone, but if it is to save somebody’s life, then?

Culture is doing something which is right to our conscience and then which is right according to the society! So if you think you knew what culture means, then rethink about it.

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